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Programs can be customized to fit your audience. If you don't see a specific topic listed, call our office at 805-493-0269 for additional abstracts.


Business Management, Marketing and Sales Techniques

Rodney L. Bailey 

What Your Banker Wants To Know (and wants you to know too
Strategic Planning For Your Green Industry Business
Marketing 101
Developing Your Organization

Tony Bass

Marketing, Sales & Business Growth for Your Landscape & Irrigation Company

Maximizing Your Three Greatest Assets
50 Ways to Find, Hire, Evaluate and Retain Super Star Employees!  
Key Skills For Growing Yourself or Your Small Business!
 
Preparing to Retire or Sell Your Contracting Company


Chuck Bowen

Current State of the Landscape Industry
Hiring and working with the Next Generation 


Jason Cupp

Marketing in 2011  - Using Social Media: Twitter, Facebook, LinkedIn, Foursquare, Gowalla, Blogging
How to sell to the High-End client
Navigating your Company through Adversity using Crisis Management Techniques
Sales Training to Dealers and Manufacturers in the Green Industry

Sales, Marketing, Branding and Advertising Training

Beth Dockins

Customer Service in the New Economy
Implementing Voice of the Customer Program
Raising the Bar on Customer Service


Ron Edmonds

Green Exit - Developing Your Exit Strategy
How to Sell Your Green Industry Business
Acquisitions as a Pathway to Growth in the Green Industry
Seven Reasons You Should Sell Now

Brad Groff


You Gotta Know What You’re Fishing For Before You Bait The Hook”
Process to Design, Sell, and Market Award Winning Projects
Process to Estimate, Cost and Manage Award Winning Projects
Increase sales and production using CAD and 3D Imaging

Phil Harwood

Creating a Customer-Focused Culture
The Seven Revelations of a Prosperous CEO
Creating Your Future:  Developing Your Strategic Plan
How to Become a Great Foreman
Win More Work:  Estimating & Bidding with Ultimate Efficiency

David Hildreth

Sustainability: A Business Strategy - More Than Being Green
Letting Go To Grow
Fail-Safe Leadership
Driving Personal Performance and Results
What are Your Strengths and Talents? - How the Best Think for Success

Kevin Kehoe

Sales:  How to Increase Sales Success with Sales Staff and Account Managers
Pricing:  How to create market-based and financially sound pricing strategy
Leadership:  Key Strategies for the successful foreman and crew lead
Exit Strategy;  When you are ready to Sell...  What do you need to know?


Mike Monji

Fertigation to increase net profits
Tree injections to the rescue
Nu-Money with organic soil preparation
Deep root pipes to increase growth and sales
Finding New Traditional Revenue (NTR) or Nu-Money
Using Truck Advertising Wraps to increase your sales. 
Twenty Secrets Tips to Success 
How to avoid the mistakes most small businesses make. 
Ten reasons why your clients should do business with you. 
Developing Your Sales Plan to Improve Your Net Profit. 
Are You Networking For Profit or Are you working for wages?

Bill Phagan

Cash is King6 Secret Steps to selling $ucce$$ in the Green Industry
How to Maximize Revenue and Profits
Time Management Techniques for the Green Industry Pro
Job estimating for maximum Profits

Jody Shilan


The 5 D's to Successful Sales in Landscape Design/Build
 
Everybody Gets the Same Leads.
 
More than Just a Pretty Picture 
How to Create an Unbiddable Landscape Plan 
The Proper Way to Write and Present a Design/Build Proposal

Ken Thomas

The LifeCycle of a Landscape Business
The Essentials of Business Success
The Value of a  Good Mistake


Christy Webber

Moving to the City: Lessons Learned from Working With Municipalities
Using Green To Make Green


Landscape Architecture and Design


Greg Pierceall -
Professor Emeritus Landscape Architecture - Purdue University

Landscape and Site Design 
Designing Smart Gardens
Creating Landscape Design Forms
Implementing Landscape Design Graphics 
Line and Color Presentations
Landscape Design Magic: The Art of the Details

Ken Thomas

The Design Build Process: An Experiential Overview


Sustainable Interior Design

Rachel Hulan

Sustainable Interior Design Speaking
Environmentally Conscious Design Principles
Solutions for Green Building Practices
Emerging Trends and Innovations

 


Landscape Lighting


Paul Gosselin

Illuminating Thoughts Selling? Set the Mood with Outdoor Lighting
Outdoor Lighting for Curb Appeal and Safety
Value: Are You Getting What You Pay For?
LED, Part 1: The Light Wave of the Future, Part 2: Warm, White, and Green!
Why LED Lighting?

Mark Carlson

The Design Process--Landscape Lighting Landscape Lighting Maintenance Services & Record Documents
The Emotional Impact of Landscape Lighting
Landscape Lighting Maintenance--The Untapped Profit Center - 2hr Workshop

Tommy Herren

Landscape Lighting, The Good, The Bad and The Ugly
Basic to Advanced Lighting for the Landscape
How to Market Landscape Lighting
Branding Yourself, Simple to Advanced Ways to Brand Yourself and Your Company

James Solecki

Dark Sky Friendly Lighting - The Scourge of Light Pollution & How We Can Assail It
Think, Act, Be DIFFERENT - Surviving In A No Growth Economy
Six Secrets To Success - Enabling You to Catch The Flame (small business motivation)
Niche Marketing in The Landscape Lighting Industry - Position Your Business As The Market Leader


Irrigation Design and Installation 


Robert Littlepage,
APLD; RLA

Residential Landscape Irrigation Design    
Residential Landscape Irrigation Construction   
Residential Micro-Irrigation   
Landscape Irrigation Auditing - 2-Day Workshop  

 


Sustainable Landscapes

Pamela Berstler

Sustainable Practices Change Our Ideal Landscape.
Mopping Up With "Sponge" Gardens
 
The Balancing Act of A Sustainable Landscape Practice
 
Design A Garden To Attract Your Mate
Hands-on Workshops (HOWs)

Kirk R. Brown

Sense and Sustainability
Sustainability and the American Dream
No Watering Required: Water-Wise

Barbara L. Collins, MS

Rain Harvesting: Methods & Myths


Owen Dell

Sustainable Landscaping: A Visionary Look At The Future Of Gardens
Business Opportunities in Sustainable Landscaping
Watershed-Friendly Landscaping
Sustainable Landscape Maintenance
Fossil-Free Landscaping: Horticulture for A Very Different Future
 

Dr. George Elvin 

New Technologies for Green Building
Sustainability in Action
Post-Petroleum Design

Constance (CeCe) Haydock

Designing Sustainable Landscapes
Native Grasslands: Protecting and Rebuilding the Original Green
LEED and the Landscape Architect
How to build now using SITES methods
SITES on the Ground:  Lessons from a Long Island Pilot Project

Mark Simmons

Sustainable Green Urban Infrastructure Design
Sustainable Turf And Urban Grasslands
Green Roofs
Sustainable Sites Initiative (Sites)

Diana Turner

The New Green Landscape for the Desert Southwest

Daniel Wilson

Rainwater Harvesting: Passive & Active
Graywater Systems: Reutilizing Domestic Water 
Water Management in the Landscape 
Landscape Aikido: Doing More, with Less

Steve Windhager

Using native plants to solve problems in environmental design
Sustainable Site Design
Ecological Restoration
Urban Ecology
 
  

 


Social Media and the Internet

Chris Heiler

How to Create a Social Media Strategic Plan for Your Green Industry Business
The 5 Truths of Social Media: Ignore Them at Your Own Risk
10 Proven Ways to Attract Loyal Fans to Your Facebook Page
Tackling the Big 3: How to Use Facebook, Linkedin and Twitter Effectively in Your Business

Beth Dockins

Digital Customer Care

 


Golf Course Operations

Bruce R. Williams, CGCS

PGA Primer to Golf Course Operations
Tournament Preparation
Golf Course Operational Efficiencies
Golf Course Staffing and Operation
Understanding Golf Course Operations-developed for CMAA
History of Greenkeeping

 


Green "Living" Walls - Building and Marketing

Melissa Daniels

Benefits of Living Architecture
Green Wall Basics
Design & Maintenance of Living Walls

Mark Woolbright

Introduction to Green Walls 
Building a "Living" Retaining Wall
Innovation in Living Building Systems
Living Walls and LEED


Snow and Ice

Richard Arlington

Language Barriers: Managing Risk in Snow & Ice

Know Your Numbers and Equipment
All Aboard! How Do You Manage, Motivate and Put In Motion A Successful Team and Win Their 'Buy-In' To New Methodologies? 
Where Did My Profits Go? Business Marketing & Pricing, Pricing to Win Without Losing Money

John Allin

Profitable Snow Plowing. 
How To Manage Excessive Growth In Today’s Economy
Plowing the Olympics


Matthew Peterson, CRIS 

Keys to Limiting Your Exposure to Slip-And-Fall
Risk and Insurance for the Snow Removal Contractors
Risk management for Snow Removal Industry

Phil Harwood

Estimating & Bidding Snow with Ultimate Efficiency
Snow Strategies for Tough Times
Strategic Planning for Snow & Ice Management Companies
Off-Season Tactics for Enhancing Snow Profits
Exit Strategies for your Snow Business


Horticulturists and Arborists

Elliott Schaffer

Insect and Disease Identification & Control
Emerald Ash Borer Update
Tree & Shrub Service Inside-Office Sales
Training Tree & Shrub Care Sales Training
Putting Horticulture Back Into A Tree & Shrub Care Program

Barbara L. Collins, MS

Landscaping Herbs
Profession Interior Plantscaping
What's New in Plant Trends?
 

Jenks Farmer

Plant Driven Design
Tart It Up; Creativity sets you apart
Deconstructing Dirt
How to Adapt an Old Fashioned, In-Ground Nursery to Modern Needs

Barry Glick

Native Plants
Hellebores
Plant Propagation


Mike Monji

Fertigation to increase net profits
Tree injections to the rescue
Nu-Money with organic soil preparation
Deep root pipes to increase growth and sales
Finding New Traditional Revenue (NTR) or Nu-Money
Using Truck Advertising Wraps to increase your sales. 
Twenty Secrets Tips to Success 
How to avoid the mistakes most small businesses make. 
Ten reasons why your clients should do business with you. 
Developing Your Sales Plan to Improve Your Net Profit. 
Are You Networking For Profit or Are you working for wages?

Lisa Smith

Major Tree Management Plans
Tree Risk Assessment and Hazard Evaluation
Tree Preservation Construction Management
Diagnosis and Recommendations for Pests and Diseases 
Proper Pruning Specifications
New Tree Recommendations and Nursery Selection

 


Pest Management

Suzanne Wainwright

Eco-Friendly Alternatives to Traditional Pesticides 
Conservation of Beneficials in the Landscape
Pest Management For The Interior Landscape 
A Sustainable Approach to Insect & Disease Management
Alternatives to Traditional Pesticides for the Landscape


Ecology, Environment and Climate Control


Shel Horowitz

Green is Gold: How to be Market More Profitably by Being More Green
Making Green Sexy
Winning Green and Non-Green Fans
Customers Building Support for Eco-Initiatives from Politicians, the Press, and the Public 
Green Ethical Messages to Reach Green and Ethical Customers

Marc Karell

The 9 Purely Business Reasons To Go Green
What's Behind the Climate Change Controversy
How You Can Benefit from Climate Change
What is Sustainability and How Your Company Can Directly Benefit from It

Corbett Lunsford

Profiting from the Power of Performance Testing
Creating Reports Your Clients Will Love
Into the 'Cloud': Automate Your Client Interactions
Advanced Envelope Diagnostics


Kelle McMahon

Green Workforce and Sustainable Careers
Change Management in a Fast Changing Employment Arena
Why We Need Sustainable Managers and Executives
Jobs of the Future: Who Will Have Them?
Green Science: Why It's Important


 


Specialty Presentations



Kirk R. Brown as John Bartram

Historical reinactor for the horticultural industry.
A first-person, biographical and historical presentation on the life of America’s first Botanist and Horticulturist:  John Bartram
 
Barbara Geiger

The Prairie Spirit: Native Plants, Natural Settings, and An Appreciation Of Place
The Magic To Stir Men’s Blood: Celebrating The 130th Anniversary of The World’s Columbian Exposition and its Landscape Planner
Low-Key Genius: The Life and Work of Landscape-Gardener O.C. Simonds
Historic Landscape Preservation Made Simple
In Good Spirits: How America’s Great Landscape Cemeteries Came To Be